Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Google will not require you to pay for your Google Business Listing to remain active. Your Google listing is free and can be managed and optimized by you, the business owner at no cost.

1. Sign in to Google My Business.
2. Choose the business you’d like to verify, then click Verify now.
3. Make sure you can directly answer your business phone number to get your verification code.
4. To have the code sent to your phone via an automated message, click Verify by phone.
5. Enter the code from the message.

Optimizing Your Google My Business Page. Optimizing your business website is very important for online presence. Google’s goal is to help people find businesses close by to where they are located. This can make it difficult to attract customers from a location outside the boundaries set by Google.

Local SEO (search engine optimization) is the process of gaining higher rankings for a website on Google’s organic search. When someone submits a Google search, Google recommends a nearby business based on the locality of the business. This is powerful because unlike paid advertising, you don’t pay for the click to your website. Furthermore, the results last forever rather than just when you’re running a paid ads campaign. SEO takes time to work for a business but many businesses can see up to 5 additional calls per day from targeted customers searching in Google. A properly done local SEO campaign transforms businesses. It gives a business something to bet on each and every month. You can depend on phone calls from organic search rankings. Local SEO marketing is like planting a seed and growing a tree that will last for years to come.