Month: July 2019

Google My Business Step by Step Guide

GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

If you’re just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that day. So it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.

To learn how to create your Google My Business account, verify your business, and make it’s listing as strong as possible, read on. 

  1. Create an account and claim your business
  2. Verify your business
  3. Optimize your listing
  4. Download the GMB app
  5. Know the difference between Google My Business, Google Places, and Google+

Is Google My Business free?

GMB is completely free to use. The only requirement for using it is that you must have some face-to-face interaction with your customers — in other words, you can’t operate 100% online.

Create a Google My Business Listing

  • Step 1: Log into the Google Account you want associated with your business (or create a Google Account if you don’t already have one).
  • Step 2: Go to google.com/business and select “Start now” in the top right-hand corner.
  • Step 3: Enter your business name.
Google-My-Business-business-name.png
  • Step 4: Enter your business address. 
Google-My-Business-business-location.png
  • Step 5: If you go to your customers’ locations, rather than having them come to you, check the box “I deliver goods and services to my customers.” And if you work out of your house or another address you don’t want publicly shown, Check “Hide my address (it’s not a store) Only show region.” Finally, select your Delivery area.
Google-My-Business-delivery-area.png
  • Step 6: Choose your business category. Try to choose the most accurate category possible — you’re essentially telling Google which type of customers should see your business listing.
  • Step 7: Add your business phone number or website.
  • Step 8: Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.”

How to Verify Your Business on Google

There are several ways to verify your GMB listing:

  • By postcard
  • By phone
  • By email
  • Instant verification
  • Bulk verification

Postcard Verification

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your business address is correct. Optional: Add a contact name — that’s who the postcard will be addressed to.
postcard-verification.png
  • Step 3: Click “Mail.” The postcard should reach you in five days — make sure you don’t edit your business name, address, or category (or request a new code) before it comes, because this could delay the process.
  • Step 4: Once you’ve gotten the postcard, log into Google My Business. If you have more than one business location, select the location you want to verify. If you only have one, select “Verify now.”
  • Step 5: In the Code field, enter the five-digit verification code on your postcard. Click “Submit.”

If your postcard never shows up, or you lose it, you can request a new code by signing into Google My Business and clicking the “Request another code” blue banner at the top of the screen.

Phone verification

Google lets some businesses verify their location by phone. If you’re eligible, you’ll see the “Verify by phone” option when you start the verification process.

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your phone number is correct, then choose “Verify by phone.”
  • Step 3: Enter the verification code from the text you receive.

Email verification

Google lets some businesses verify their location by phone. If you’re eligible, you’ll see the “Verify by email” option when you start the verification process.

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your email address is correct, then choose “Verify by email.”
  • Step 3: Go to your inbox, open the email from Google My Business, and click the verification button in the email.

Instant verification

If you’ve already verified your business with Google Search Console (a free tool that lets you manage your website’s search performance and health), you might be able to instantly verify your email.

  • Step 1: Sign into Google My Business with the same account you used to verify your business with Google Search Console. (Some business categories aren’t eligible for instant verification, so if you don’t get a notification asking you to verify the listing, you’ll have to use a different verification method.)

Bulk verification

If you operate more than 10 locations for the same business — and you’re not a service business or an agency managing locations for multiple businesses — you might be eligible for bulk verification.

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose a location. Click “Get verified” next to its name.
  • Step 2: Click “Chain.”
  • Step 3: Fill out the verification form with your business name (as well as the parent company, if applicable), country or countries where you operate, all contact names (i.e. everyone who will be using the Google My Business account), contact phone number, business manager email (someone at the business who can verify you’re a representative of that business), and the email address of your Google Account Manager. 
  • Step 4: Submit the verification form. It can take up to a week for Google to review and process your claim.

How to Optimize Your GMB Listing

Once you’ve verified your business, it’s time to finish fleshing out your profile. 

Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.

edit-info.png

Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. “wheelchair accessible,” “free wifi”), the day and year you opened, and a public phone number and website URL.

Anyone can “suggest an edit” to your listing, so it’s important to A) get everything right the first time (so you don’t encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.

suggest-edit.png

At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on “Info,” clicking the pencil next to the field you’d like to edit, making your change, and then choosing “Apply.”

info.png

Google My Business Photos

According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps. 

Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files. 

Not sure how many pictures to add — or what they should be of?

Cover photo

Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing. 

cover-photo.png

Profile photo

Your profile photo is what appears when you upload new photos, videos, or review responses.

photos.png

Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging.

Google My Business Videos

You can also add videos. Videos must be:

  • 30 seconds or shorter
  • 100 MB or smaller
  • 720p resolution or higher

Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don’t worry if you don’t have any — unlike photos, they’re not a “must have.”

Google My Business Reviews

One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you’re thankful for their support, it also makes that positive review stand out on your listing and influences people to leave their own reviews.

Here’s a sample reply to a satisfied customer:

Thank you for your business, [name]! We’re so glad you enjoyed (product, e.g. “the blueberry pie”) — it’s one of our favourites, as well. Hope to see you back at [business name] soon. 

You should also respond to negative reviews to show you take them seriously and placate the unhappy buyer. But make sure you’re extremely courteous — attacking them back will only make you look unprofessional and their review more credible.

Thank you for the feedback, [name], and I’m incredibly sorry (product/experience) did not meet your expectations. (If you’ve made a change, mention it here — e.g., “We’re now double-checking orders to make sure everyone gets exactly what they asked for.”) If you’d like to come back in, we’d be happy to give you on the house. In any case, thanks for your business, and I hope we can do better next time.

Google My Business App

Google My Business is also available in app form for both iOS and Android.

You can use the app to:

  • Update your business hours, location, contact information, and description
  • Post statuses and pictures
  • View search insights

You cannot use the app to:

  • Delete your business listing
  • Change its settings
  • Give ownership of the listing to another user

Google My Business vs. Google Places for Business vs. Google+

If you’re confused about the many names and options for managing your Google presence, you’ve got a right to be. Google Places used to be Google’s tool for owners to manage their business profiles, but it was retired in 2014. Now Google My Business is the central hub to manage how your business appears on Google Search, Maps, and Google+.

So, what’s Google+? It’s Google’s social network (the closest example is probably Facebook). You can join or start Communities — public or private groups organized around a theme, like Knitting — and follow or create Collections — think Pinterest boards. 

A Google+ account for your business lets you interact with niche groups and post pictures and updates. In other words, it’s like a Facebook page for your business. You can access your Google+ account from your Google My Business dashboard (but a Google+ account isn’t necessary to have a GMB account).

Here’s the TL;DR:

Do you need a Google+ account? No — and if you’re short on time, it might be better to focus on other marketing and/or social media channels. 

Do you need a Google My Business account? If you’re targeting local customers, I highly recommend it.

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Click Funnels Verses Cartflows

CartFlows Verses ClickFunnels 

Cheaper Sales Funnel Software Alternative?

First I have to ask. Is Cartflows cheaper than Clickfunnels?  The cost of Cartflows is $299 (£240) per year.  Clickfunnels is $97 (£78) per month or $1,164 (£930)/year for the basic plan.  And it costs $297 (£237)/month or $3,564 (£2,850)/year for Clickfunnels full package plan. So the simple answer is yes.

What You Will Learn In This Post

→Landing page. What is it?
→Sales page. What is that?
→A sales funnel?
→Clickfunnels Pros/Cons
→CartFlows Pros/Cons

What is a landing page?

A landing page in the digital marketing world is basically a “single web page” that is designed for marketing or advertising purposes.
A landing page is also referred to as a static page, lead capture page, destination page, and I’m sure there’s a few other terms that you’ve probably heard of.
Typically a landing page is used to quickly put a single page or standalone offer together for something that is free of value in exchange for your email address.

What do these landing pages usually have on the page?

  • Clear Headlines Describing The Offer.
  • Clear Benefits.
  • Many times they will remove the navigation menu to keep the page as clean and distract-free as possible.
  • Email Opt-in To Claim The Offer.
  • Video or Text explaining more about the offer.
  • Also, Landing pages usually have an exit pop-up to give the users one last chance on accepting the original offer before they leave the page.

Do you have any landing page examples?

Sure, here is a few examples so you can get an idea of what they can look like.

1. )  Infusion Soft has a very nice landing page.

2. ) Fiverr’s landing page is beautifully done.

3.) AirBnB The King of home rental also has a well done landing page.

If you want to see more examples,  google something like “best landing page examples” to see many other websites with landing page templates and examples.

What is this sales funnel shit you speak of?

Easy now, enough with the potty mouth.. Well, what is a sales funnel?  A sales funnel is the buying process that businesses lead customers through when purchasing products or services.
A sales funnel is made up of several steps or stages. which differ depending on the particular sales funnel type.

What are some examples of sales funnel types?

  1.  A Squeeze Page Funnel
  2. Membership Funnel
  3. Survey Funnel
  4. Live Demo Funnel
  5. Lead Magnet Funnel
  6. Auto Webinar Funnel
  7. Product Launch Funnel
  8. Application Funnel
  9. Cancellation Funnel
  10. Webinar Funnel
Alright!  I think we have a couple things out of the way with sales funnels and landing pages.  Let’s take a deep dive into Cartflows & Clickfunnels and look at them individually and then together to see what we come up with.

What is Clickfunnels?

Clickfunnels Example
Clickfunnels is a user-friendly all-in-one drag-n-drop sales funnel builder & page editor.  Instead of having to connect hosting, connect an email auto-responder, use complex software to build a  membership site, stitch together pages, etc.. you have everything right inside Clickfunnels. They give you pretty much everything you need to market, sell, and deliver your products online.

Who is Clickfunnels for?

  • Agencies
  • Freelancers
  • E-commerce
  • Consulting
  • Coaching
  • Blogging
  • Affiliate Marketers
  • B2B Lead Generation
  • Local Small Businesses

What features does Clickfunnels have?

  • Actionetics – Send emails from within your clickfunnels account.
  • Backpack – Create your own affiliate program if you want others to promote your products or services for a commission.
  • Ability to easily integrate 3rd party autoresponders
  • Integrate payment gateway – apple/android pay, authorize.net, bluesnap, easypaydirect,infusionsoft, nmi (gateway funnel pros), ontraport, recurly, and stripe.
  • Can integrate with Clickbank, Jvzoo, Paypal, Warrior Plus
  • Funnel Marketplace – A lot of high converting sales funnel templates
  • Russell Brunson’s knowledge & charisma and One Funnel Away Mindset.
  • Share Funnels – Easily share a marketing funnel with someone you know
  • Drag-N-Drop Page Builder
  • Large community of like minded people

How much does Clickfunnels cost?

They have 2 options one is $97 (£78) per month.  The other option is $297 (£237) per month. But first, you can just sign up for the Clickfunnels free trial.

Clickfunnels

$97 (£78) Monthly

  •  20k/Monthly Visits
  •  20 Funnel Limit
  •  100 Page Limit
  •  3 Custom Domains

14 Day Free Trial 14 Day Free Trial POPULAR

Clickfunnels

$297(£237)Monthly

  •  Unlimited Monthly Visitors
  •  Build Unlimited Funnels
  •  Build Unlimited Pages
  •  Email Autoresponder
  •  Create your own affiliate program

14 Day Free Trial 14 Day Free Trial POPULAR

What is the difference between the two clickfunnels pricing packages?

The main difference between the $97 (£78)/month plan and the $297 (£237)/month plan is the number of funnels & pages you can create and the number of visitors per month.  
With the $97(£78) per month plan, you can have upto 20 funnels, 100 pages, and 20,000 visitors per month.   
Where as the $297 (£237) per month plan practically everything is unlimited except the number of magic social contact profiles you can have which is limited to 100,000.
Also with the $297 (£237) per month plan you get Actionetics (Email Auto-Responder) and Backpack (Create Custom Affiliate Program).
Unfortunately, you don’t get Actionetics with the $97 (£78) per month plan.  So you need to use and connect a 3rd party email auto responder.

What are the pros of Clickfunnels

  • Everything Under One Roof
  • Drag-N-Drop Page Builder
  • Russell Brunson – Genius Marketer that wrote 2 amazing books Dotcomsecrets & Expert secrets.  And has tons of other trainings
  • Strong Community
  • Funnel Marketplace – High Converting Funnels
  • If your an affiliate marketer they have an excellent affiliate program and affiliate training bootcamp.

What are the cons of Clickfunnels

  •  It’s a little expensive
  • I wish Actionetics came with the $97 (£78) plan
With clickfunnels I don’t really have any cons beside it’s a little expensive and there is a learning curve but that’s like anything.  Get a new phone and you have to learn all the new features.
Overall, clickfunnels is one awesome software for promoting and selling your product or service.

What do I need to sign-up for Clickfunnels?

You need a domain which I usually go to Ionos or Namecheap to buy my domains.  Then you just need to sign up for a free trial.

What is CartFlows and is it the cheaper alternative to clickfunnels?

CartFlows Pro Funnel Example
Cartflows is a wordpress plugin that works with woocommerce and works with popular page builders  to make beautiful sales funnels.. And according to builtwith, there is 22,674,100 active websites using wordpress and roughly 3 million of those websites are using woocommerce.
 With CartFlows WordPress plugin you can easily turn your Woocommerce website into beautiful sales funnels that have 1-click upsells, customize checkout pages, upsells/downsells, and more.
 You can use page builders like Elementor, Beaver Builder, or Divi Builder.  I personally LOVE Elementor. 

Who is CartFlows For?

Like Clickfunnels, CartFlows is perfect for everyone from beginners to advanced in many industries from..
  • Agencies
  • Freelancers
  • E-commerce
  • Consulting
  • Coaching
  • Blogging
  • Affiliate Marketers
  • B2B Lead Generation
  • Local Small Businesses

What features does CartFlows have?

  • Integrates with 3rd party page builders like elementor, beaver builder, and divi builder
  • Done for you sales flows
  • Quite a few templates to choose from and more will be released
  • Owners Sujay Pawar & Adam Preiser will have extensive training
  • A/B Split Testing ( coming soon)
  • Cart Abandonment (coming soon)
  • Analytics & Tracking
  • Dynamic Linking
  • Countdown Timers (coming soon)
  • Checkout Custom Fields
  • Global Checkout
  • Use any payment gateway for woocommerce
  • 1-click upsells supported by Stripe & Paypal

How much does CartFlows cost?

CartFlows Pro is $299 (£240)/year

CartFlows Pro

$299 (£240)Yearly

  •  Unlimited Carts & Flows
  •  Premium Templates
  •  One Click Order Bumps
  •  Top Notch Support
  •  Analytics & A/B Testing

Try It Free – 30 Day Full Refund Guarantee Flows and HoesPOPULAR

What do you get with the CartFlows Pro Plan?

  • Unlimited Carts & Flows
  • Premium Templates
  • Enhanced Woocommerce Checkout
  • Checkout Fields Customizer
  • One Click Order Bump
  • One Click Upsell & Downsell
  • Top Notch Support
  • Amazing User Community
  • Great Documentation & Video Tutorials
  • Analytics & A/B Testing
  • SkillJet Training Academy

What are the CartFlows pros

  • You can try it risk-free for 30-days
  • Awesome Value at $299 (£240)/year
  • Owners Sujay & Adam make excellent products and they listen to the users to make it as good as possible
  • Training for everything
  • 1-Click Upsells
  • Unlimited Upsells/Downsells
  • Frictionless Checkout
  • User-Friendly

What are the CartFlows cons

  • It doesn’t integrate with shopify
I don’t really have anything negative to say about Sujay and Adams new baby, CartFlows.  I mean they are the new kids on the block of sales funnel software. So they’re not really as established as clickfunnels.  But watchout, 2019 could be a big year for CartFlows.

To be able to have everything that Clickfunnels has, do you have to buy anything else to make that happen?

Yes.  You need web hosting & a domain.  Hosting can cost you anywhere from $4-12 (£3-9) month.  And usually, a domain can cost anywhere from .99 cents – $20 (Free -£15).  
Conclusion: If you took the basic Clickfunnels plan compared to Cartflows plan, you could use Cartflows and do what Clickfunnels can do and save about $700 (£560) per year.
Some people will justify the extra cost of Clickfunnels to have everything under 1 roof.  And it taking a little less technical effort. So if you want everything under one roof and aren’t has technically capable, use Clickfunnels.  If, you are familiar with WordPress and Woocommerce go with Cartflows. Also, keep in mind, with the extra savings using Cartflows, you could take that money and hire someone to set it up how you want.  Example, if you planned on having a sales funnel software for 2 years. That would be $1400 (£1120) savings if you used Cartflows. You could put that $1400 (£1120) towards whatever is your weakness, whether it be design, SEO, or the technical set-up.