One thing I have learnt over the years of running my company is that I have wasted money making these Instagram Ad Mistakes here’s the ones to Avoid.
I have been so surprised how Instagram has grown over recent years.
At the time of writing this, Instagram is the best way to find the deal customer to your product. There is no other way to advertise like on IG
There is a wrong way (don’t I know it) and a good way to run ads on Instagram. So many say it doesn’t work and so did I till I found the right way to do it
I have spoken to so many people on IG and I notice most were doing some of the mistakes I am going to tell you about, and some all of them.
Let me guide you through Instagram Ad Mistakes you should try your best to avoid.
Not Aligning with Business Goals
One thing you have to do when running IG ads is to be congruent with your business plan.
You may have the best and greatest ads, but if you are going against your brand and plan, you are not only wasting your time but money as well.
When you know your business goal and mission completely this is the right time to create your first IG ad campaign.
You will have to know what is the purpose of your ad campaign. Do you want to get more followers to your IG profile? Let people know about your wonderful brand? Maybe you want to build up your email list, then you will need a lead capture page to send them to.
When you know what kind of campaign you would like to create, IG ads are not that difficult to produce.
Here are a few questions you should be asking yourself before you should start creating IG ads for your business:
Am I looking to attract past customers of my store or would like to get brand new ones, to learn about my product for the first time?
Do I want to grow my email list and send them to a lead capture funnel page?
What is my realistic goal for running this ad?
Not Targeting the Correct Audience
Did you know that you can use IG ability to target your ideal customer? Due to IG being own by Facebook you using its customer targeting system
You will have to know your audience very well to use targeting ads, You need to know their pain points and how to solve them.
I was doing this at the beginning TARGETING the wrong customer and I have seen so many others doing the same thing
Let me give you an example: I am into Airsoft and my store sells airsoft mask, now imagine if I was targeting mother’s to be. How well do you think that would go?
Before you start running ads, you have to know your customers, by spending time engaging with your followers, researching other sellers in your field. Work out what customer would benefit from your product and how.
Does your product solve a problem they are having, or give them an emotional response.
To find yourself the perfect customer for your service or product, you should ask yourself these questions:
As I said earlier, you should ask yourself how does my product/ service solve your ideal customer’s pain point?
How does my product or service fulfil my customer?
Who is my product perfect for and would get the most out of it?
What would like you to do is after you have read this whole blog, so go and have a look at what others are doing in your industry and get inspiration and do better.
Follow what they are doing, see what is working and implement it to fit your own clients/customers needs
You should know the demographics of your perfect customer which includes the following: This one is very important, you should know your customers/clients
· Male/Female or whatever pronouns they like to use
· Income (if you are running an Advertising agency)
· There interest outside of your product or services
· Age Range
· There location is great to know, if you have a service based business.
Getting your Ad Content Wrong
This what I have noticed a lot of businesses are doing wrong. Running the wrong kind of ads to their perfectly dialled in audience.
There is a reason for this and we all do it at one point or another. But getting this right is so important.
This is the most important thing you must do. CREATE CONTENT IN YOUR ADVERTISING THAT TALKS TO YOUR PEOPLE.
Get to the point as quickly as possible and make sure the content shows your services or products and of course your brand perfectly.
Now for another very important thing, you must do, don’t make it about you and your services, make it about your customer’s pain points Not all about you or your business. It’s a very fine line.
Give inspiration to your customers, make them feel that your service/product will give them wings and empowerment to get all those pain points to leave and never come back.
Your cation should be relevant to your photo/video and reflect what it is showing. Make your IG ad caption needs to be persuasive, but never pushy
Your caption should never be a car salesperson. Really think about the ads that resonate with you.
Be the person your customer can trust and honestly feels you want to help them.
Your copy need to be on point with your video/photo and tell the story of what it is showing.
You to be able to read your copy and know what the photo/video will show without seeing it.
Make sure it has a very clear Call To Action (CTA)
The quality of Images and Videos , is paramount. Please don’t neglect it. But also don’t over edit it to the point of being unreal.
Now you may not believe it, but even to this day, people are still not paying attention to the quality of their photos and videos.
Instagram is a photo-sharing app, it is its only purpose. So the quality of your content has to be of a very high standard. Your ads need to look like any other post on their feed.
I have heard so many people say they can’t afford to buy the right tools to edit the photos, but how can you afford not to. Plus there so many free tools out like Canva.
If I can give you one bit of advice, about taking great photos lighting.
This is where the magic is, do it right and you will not need to do too much editing other than a crop here to there
Home business networking hacks, why did I decide to write about it?
Do you believe that networking is only used when looking for a new career? You will be surprised to know that this is far from the truth. When trying to find a way out of the rat race, Networking is a great opportunity that is rarely considered.
Having the idea to work from home and make it your career is so awesome. Getting to know the people around you in your niche is the key to making it.
I would like to give you the 7 tips I discovered over my 10 years from working from home. Just to help you get started.
How to Network
You can read many things online about how to network and to find another job. There are so many books and blogs on how to connect with people.
There can give you an idea about a job you may not have even thought of. Have you thought about the people who do not want to work?
No. I not talking about people who have no ambition and are what society would call lazy.
I am talking about the unemployable, the entrepreneur.
The guy in the cafe, with so much time on his hands with his coffee and laptop.
If you want to become an entrepreneur, but you are still working a 9 to 5. If you really want to move on, networking can still work for you.
Here is what I will call, my 7 strategy Home Business Networking Hacks.
This will help jumpstart your new work at home career.
Home Business Networking Hacks 1.
This is going to blow your mind… Create your own Board of Directors. Apple, Facebook, Tesla don’t have to be the only businesses to a team of Board of Directors. You don’t have to be a multi-million-Pound company to have them.
If you are running a business from home, it is great to have a group of people to mastermind with. To be able to get great advice from.
They can often see things in you that you don’t know you have. For me was writing, I always thought that I was really bad at writing and spelling. I thought I would not be able to do something like this blog you are reading right now.
But people in my close network told me that this was a skill they saw in me. So I gave it a try.
They see things in you that you may have overlooked. Skills and talents you have taken for granted or did not even recognize.
Six Degrees of Separation
Now you have got an idea of what you would like to do for you home your business. Now it is time to use what people call the six degrees of separation.
Six Degrees of Separation? You ask (well some of you may). It is a principle that says everybody on the planet is connected to another person on the earth.
A connection of acquaintances, which is no more than five relationships apart.
Home Business Networking Hacks 2. Join Groups
Home Business Networking Hacks that’s all about joining groups.
Join Facebook groups of entrepreneurs, follow entrepreneurs on Instagram and DM them. Entrepreneurs and other successful people like to connect and build relations to build their network.
Find people in the career you are wanting to build at home, ones with the same interest as you.
There are not your competition, look for a way you may be able to help them in some way.
Search on Google
Just do a Google search for people in your niche. Find groups, also on Facebook, Instagram, Linkedin. There are so many ways to find the right group of people you can connect and network with.
When I thought about this Home Business Networking Hacks, I realised that forgot to mention TikTok. Jump in on it now while it is still growing.
Before you start searching, please find out what you want to do. There is the quote by Basil S. Walsh, “If you don’t know where you are going, how can you expect to get there?”
Work out what you going to achieve in a very detailed and specific way. Did you hear what I said, going to achieve? I know this from experience, life is going to give you exactly what you expect from it.
You should start with what is the end goal of your business.
The time as come for you to start dreaming big. See what your life will be like when your home business is successful. Don’t stress about how, just set goals, buy asking some key question. For example:
A. If I wasn’t going to be paid, what would I like to be doing?
B. Do I want to work every day of the week or part-time?
C. What kind of working from home business model do I like?
D. Where is my ideal location to run my business and live?
E. What am I good at and what do I actually like to do?
Determine what you have to make happen to leave your job. How much you need do and time to put into your business to leave your job?
What is your ideal financial freedom wage?
Your financial freedom wage is the money you want to be making. What you need to have to come in each month to cover all of your cost and expenses.
You will want to know this because when you are looking at your work from home-based business income opportunities, you will need to choose the one that has the profit potential you want to have.
If your financial freedom number is £4000.00 per month you don’t want to choose a home-based business that does not meet the potential to net that on a passive basis.
Once you start networking and meeting new people you can research any business opportunities that you find, from a totally unemotional point of view because you are absolutely clear about your goals.
Home Business Networking Hacks number 3
This is very important. It is better to give than receive.
Most importantly, this is one of the biggest problems I see when people are networking. Mainly because people go in it with a what’s in it for me attitude before they give. Always look for a way to be of service to the people that you meet first.
It’s the Gary Vaynerchuk Jab, Jab, Jab, Right hook approach. There is a universal law of reciprocation. You will therefore always get back more than you give. As you get to know and meet new people, think about how you can help to enrich their life or help them towards their goals.
If you read a blog or see a video on YouTube that you think might be of help, then send it to them. If you have a genuine interest in others success, you will be rewarded through your giving.
Some people call it karma and others say you reap what you sow. In my experience, I have been rewarded more than I could have every imagined whenever I give.
So look for ways to contribute. You may be able to do this in a variety of ways:
a. Offer to do Volunteer work in some way for them.
b. Introduce them to other people in your network you think may be able to help them.
c. Send Youtube videos or blog (like this one) that might be of some interest to them
Maybe send them this Home Business Networking Hacks blog to help to increase their business.
4. Learn how to collaborate. This is one of the fastest ways to get out of your day job, start a new business or just make some money.
Collaborating with someone or a business is a way to take either yourself or two other people who can profit from working together, but do not have a relationship. You will profit from making the connection.
For example, you know a veterinarian has a large practice with a list of over 700 clients. You also have a relationship with a new pet groomer in the city who is trying to increase his business. You put the two together and every time the pet groomer gets a new client due to you putting together this deal, you get paid.
Very similar to a drop services business model, but that’s a whole different blog coming soon.
Home Business Networking Hacks 5.
A networking plan is a great place to start. People will spend so much time and effort trying to find a job. I am always shocked when I see what people do when they want to leave the rat race behind. They seem to not care one bit about planning their way out of their 9 to 5 J.O.B.
A written plan will make you much more effective. You plan does not need to a drawn-out piece of literature. K.I.S.S (Keep It Simple Stupid) as we use to say in the Army :
a. What goal do I want to achieve?
b. Who in particular do I want to meet?
c. Are there any events I should be focused on?
d. How many times should I be networking?
Home Business Networking Hacks 6.
If possible (time of writing this we are all in Quarantine due to COVID-19 Pemdemic, so we can’t do any of that) attend seminars and boot camp events.
Getting specialized knowledge is one of the best ways to becoming successful in a home-based business.
It is very nice to surround yourself with like-minded people as well learn a ton from these experts.
Keep this in mind, if you really want to make these educational experiences worthwhile please try and do these three things:
A. Meet three People
Introduce yourself to at least 3 people and get their Linkedin, Instagram or even exchange cards ( I don’t actually have any of those any more). Start the conversation asking them why are they there, do they have any expectations and what they hope to get out of the event. Exchange numbers and ask, “What is the single most important thing they feel will help make their business successful?”
When you ask this person this question you will genuinely get to know more about them and you may be able to find a way to help them. In addition, out of respect, they will want to know more about you and this how a new relationship may be formed.
If you have a connection with someone at whichever event you are attending, invite them to lunch, tell them the knowledge you have gained so far and will implement from the event. Speaking your goals out loud that will make it rea, there is something in that I have learnt.
If you immediately take action every time you learn something new, your results will grow exponentially.
Try if you can introduce yourself to the speaker. This can be very difficult if the event is large.
If there is some kind of book signing, purchase their book because while they are signing it, you can ask one question.
My question would be, “What was the single most important skill you believe contributed to your success?” You may like my question or you can come up with your own. The whole point is you have created great opportunities to network. Learn from others who is a master at their craft.
Home Business Networking Hacks 7.
When you go to a business event, try and have a goal for every networking opportunity. Simply going to an event and start “working the room” almost never yields any measurable results.
Before you attend any event know what you want to get out of it in advance. Have you got certain types of people you would like to meet? How will you be making your introduction?
Plan it in before you go and enlist support from someone who is there to help you execute if needed.
most importantly, if you want to meet a particular person asks the host of the networking event (if it is a small one, if they know the person and if they would be willing to introduce you. Your chances of success are almost guaranteed due to the nature of the event.
Networking is very much an overlooked opportunity to find your way out of the 9 to 5. If you want to look for a work at home career, connections can be the best way to grow fast.
Thank you for reading my Home Business Networking Hacks. Please follow me on my Instagram page
Do you know that there is a way to add more value to all your services and products in your business?
How would you feel if you were able to increase your income by 30%, 50% or even 100% almost immediately?
With a very well designed value ladder can give you these types of results to your business very quickly.
A value ladder is a way of mapping out your product/service offering visually in ascending order of value and price.
Let me explain how a value ladder allows you to cater to your client’s needs, no matter where they are at
How it works is at the bottom of the ladder, you offer a free or very low priced service to your visitor, maybe a free ebook in exchange for their email.
As clients ascend the ladder, the value level increases, as does the cost to play.
The value increases as your clients venture up the ladder.
Mapping out your product offering in this way enables you to offer up-sells and down-sells from one product to the next.
Making sure you can provide your clients with the most value, especially ones who are ready to go to the next level of committing to (and will). Will in return you increase your impact and your revenue.
You could not be making as much money as you can in you only have one price or service you can offer. Let me clarify this for you.
Imagine there are three new potential clients and you have a £100 product, which all three would like to have.
One of your new clients has £100. So she purchases. Happy Days!
But to the client two dismay, she only has £50 in her pocket. Without a value ladder, you will lose that sale. If you are able to offer a lower-priced service at the £50 price range she would buy.
While client there has £300 to spend.
With only a £100 service option, you are leaving £200 out of your cash register. This client has £300 worth of value. If you don’t cater to his/her needs, the most you will ever get from this sale will be £100.
As you can see, you need to have a service/product to cater to all possible clients needs. If you do not, as a consequence you are leaving money on the table.
Are you starting to see how this simple approach can improve your bottom line?
Can you see by taking this simple approach you can improve your bottom line?
Most people focus only on the money/price and not on the value. It is all in the name VALUE ladder and it’s called that for a reason, it is not called a price ladder. You should focus on your client and how your different product offerings deliver value.
Price is secondary. Making more money is a bonus. It happens automatically when you focus entirely on your client and what they actually need.
You should think of the price as secondary, the bonus is making more money. When you focus on your client’s needs it will happen automatically.
Have you thought what your product offering looks like now?
Could you map it out based on the level of value? Can you see gaps where you can enhance your offering?
Is there a way you can map out a base level offer you a place at the first level of the ladder?
Can you see any areas where you can enhance your offering? Are there any gaps?
Let me give you an example of a value ladder for a salon, hopefully, it will give you some inspiration. The goal is to deliver your clients more value.
Iwona is a Salon owner, she trains members of the public to learn new PMU techniques. Her value ladder in ascending order might look a little something like this:
There are many ways you can build out your value ladder. You just need to focus first on your ideal client. What do they want and need from your product/service?
If you want to give your business to grow, this is one of the best practices to can do to make it happen.
It may seem like it, but not all Facebook Audiences are Equal
Lookalikes and cold Audiences may be the largest in size, but they are not by far the biggest opportunity. It’s your re-targeted hot website visitors (your website custom audiences) who will deliver your highest return on ad spend.
If you are not letting Facebook ads know about your website visitors and using website custom audiences. You are literally leaving money on the table (not making as much money your business could be making)
I would like to share with you in this article, how to build a website custom audience (WCA) on Facebook. I will also show you my step by step guide to creating a full Facebook Ad Campaign that targets your audience.
1. Create a website custom audience for the last 180 days
Website custom audiences group people based on them being pixeled when they visit your website. You then set conditions, such as what pages someone needs to visit or conversion actions they need to be taken, also in what timeframe, to be included in your audience.
When you want to create any king of website custom audience, you have to first have a Facebook pixel on any conversion tracking installed on your website. (If you would like to know how to go about doing that, here is this step-by-step-guide by Facebook.)
To start things off you will need to get the WCA which groups all your website visitors in the last 180 days.
Now, let’s start this audience, you will need to go to your audiences dashboard using Facebook Ads Manager on the main menu.
You can see below, you will be offered a list of different custom audiences like Customer List (this if you want to use your own database) offline activity, App activity and what you will be using Website traffic.
Click on website Traffic and you will be presented with the following pop up (see below). Give your pixel a name and add your website URL and click on Create.
It will open on Create a website custom audience creation window. At the top, make sure that the “include” condition is set to ANY and not ALL.
Select your Facebook pixel you created earlier. If it’s all working correctly, you should see a green dot next to your pixel name showing it’s active.
Leave the website conditions as Default (All website visitors) and in the day duration field, we are going to change it to 180 days. This is the maximum that Facebook will allow for the number of days for website custom audiences. I would say this is the best starting point testing your website custom audiences. This will create the largest of audiences, especially if you have a small number of visitors a month.
Finally, name your website custom audience: I chose “My 180 days of Website visitors” I think it was appropriate😉
Create a specific name for your custom audience condition will help you easily keep track and identify your audience, especially when you start new website custom audiences and other audiences.
It will take about an hour or so to populate website custom audiences but can take longer if you have a large number of website visitors per month.
2. Create a website re-targeting campaign to target your new audience
Creating your custom audience was only the start of it, now it’s time for the exciting part. We are going to build a campaign using our freshly created “My 180 days of Website visitors” audience.
What we have to do now is to choose an objective. Traffic Objective is a good place to start, has it’s perfectly optimised for views on a landing page.
When you click Create campaign and click on the switch To Quick Creation button on the top right.
When you click the switch To Quick Creation button in the quick creation window and name your new campaign. I would recommend setting your buying type to Auction
Name your ad set and click on Save to Draft. When your campaign opens, you will need to navigate to the Ad Set level by selecting “1 ad set” at the top of the window.
You will need to select Website as the destination to drive people to from your ads now you are at the ad set level, in the Traffic section.
Now you will have to set your daily budget in the Budget and schedule section. As a rule of thumb for every 10K people in your Website Custom Audience, set a £5 per day budget. For example, if you have 50K people in your website custom audience, your daily budget would be £25.
When In the audience section, from the Custom Audience field, search for and select the “My 180 days of Website visitors” you created earlier.
Set your target country in the location field as you are using your website custom audience you can leave the rest of your audience sections such as age, gender, and detailed targeting as Default.
In the Edit placements, I would recommend that you deselect all placements apart from Facebook feeds and Instagram feeds in the Placement section.
Finally, in the Delivery and Optimization section, select Landing Page Views from the drop-down, and make sure the Set a Bid Cap is not selected.
Now we move on to the Ad Level of your campaign. This is where we are going to create the ad to put in front of your website custom audience.
You will want to use the testimonial ad type in the RTM Method (Reminders, Testimonials, Messenger), when targeting a hot audience of website traffic.
You will want to build social proofing to establish a greater level of trust and confidence with your audience. The best way to do that is by using Testimonial ads. It will make you your audience want to re-visit your website and convert into a new customer or client.
At the Ad Level, select your Facebook page and Instagram account from the Identity section.
Under the Create Ad tab, select an ad with an image or video. This is known as the single image or video format. We are going to start this campaign with a single image ad.
Click Select Image and then from the Image Library choose a relevant image to the offer you want to promote. For example, you could run a promotion on your most popular product and therefore choose a product image.
TIP: The the best ad format for a single image ad is now 1:1 square ratio, like on Instagram. Minimum of 1,080 x 1,080 pixels.
Next, in the text section follow this copy structure.
Start your ad with a client testimonial or customer.
State your offer to hook your audience to come back to your website. This could include a price incentive such as a discount for first-time customers or clients.
Add any additional social proof, such as “join thousands of happy customers” or “5 stars rated on [insert review platform].”
Add a Call to Action (CTA) such as “click the link below” to “shop now.”
In the website URL section, link back to the most relevant page based on the offer in the ad copy. Also, reiterate your offer in the Headline field. In the Newsfeed link description field, either reiterate the discount code they have to use or your CTA.
Finally, set your CTA button. eg. When buying a product use “Shop Now” and for lead-based businesses use “Learn More,” “Book Now,” or “Contact Us”. This is depending on the offer you used in your ad copy.
Ensure that your Facebook pixel is enabled in the tracking section, click on Publish to set your new campaign live.
GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
If you’re just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that day. So it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.
To learn how to create your Google My Business account, verify your business, and make it’s listing as strong as possible, read on.
GMB is completely free to use. The only requirement for using it is that you must have some face-to-face interaction with your customers — in other words, you can’t operate 100% online.
Create a Google My Business Listing
Step 1: Log into the Google Account you want associated with your business (or create a Google Account if you don’t already have one).
Step 2: Go to google.com/business and select “Start now” in the top right-hand corner.
Step 3: Enter your business name.
Step 4: Enter your business address.
Step 5: If you go to your customers’ locations, rather than having them come to you, check the box “I deliver goods and services to my customers.” And if you work out of your house or another address you don’t want publicly shown, Check “Hide my address (it’s not a store) Only show region.” Finally, select your Delivery area.
Step 6: Choose your business category. Try to choose the most accurate category possible — you’re essentially telling Google which type of customers should see your business listing.
Step 7: Add your business phone number or website.
Step 8: Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.”
How to Verify Your Business on Google
There are several ways to verify your GMB listing:
Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
Step 2: Make sure your business address is correct. Optional: Add a contact name — that’s who the postcard will be addressed to.
Step 3: Click “Mail.” The postcard should reach you in five days — make sure you don’t edit your business name, address, or category (or request a new code) before it comes, because this could delay the process.
Step 4: Once you’ve gotten the postcard, log into Google My Business. If you have more than one business location, select the location you want to verify. If you only have one, select “Verify now.”
Step 5: In the Code field, enter the five-digit verification code on your postcard. Click “Submit.”
If your postcard never shows up, or you lose it, you can request a new code by signing into Google My Business and clicking the “Request another code” blue banner at the top of the screen.
Google lets some businesses verify their location by phone. If you’re eligible, you’ll see the “Verify by phone” option when you start the verification process.
Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
Step 2: Make sure your phone number is correct, then choose “Verify by phone.”
Step 3: Enter the verification code from the text you receive.
Google lets some businesses verify their location by phone. If you’re eligible, you’ll see the “Verify by email” option when you start the verification process.
Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
Step 2: Make sure your email address is correct, then choose “Verify by email.”
Step 3: Go to your inbox, open the email from Google My Business, and click the verification button in the email.
If you’ve already verified your business with Google Search Console (a free tool that lets you manage your website’s search performance and health), you might be able to instantly verify your email.
Step 1: Sign into Google My Business with the same account you used to verify your business with Google Search Console. (Some business categories aren’t eligible for instant verification, so if you don’t get a notification asking you to verify the listing, you’ll have to use a different verification method.)
If you operate more than 10 locations for the same business — and you’re not a service business or an agency managing locations for multiple businesses — you might be eligible for bulk verification.
Step 1: If you aren’t already logged into Google My Business, sign in now and choose a location. Click “Get verified” next to its name.
Step 2: Click “Chain.”
Step 3: Fill out the verification form with your business name (as well as the parent company, if applicable), country or countries where you operate, all contact names (i.e. everyone who will be using the Google My Business account), contact phone number, business manager email (someone at the business who can verify you’re a representative of that business), and the email address of your Google Account Manager.
Step 4: Submit the verification form. It can take up to a week for Google to review and process your claim.
How to Optimize Your GMB Listing
Once you’ve verified your business, it’s time to finish fleshing out your profile.
Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.
Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. “wheelchair accessible,” “free wifi”), the day and year you opened, and a public phone number and website URL.
Anyone can “suggest an edit” to your listing, so it’s important to A) get everything right the first time (so you don’t encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.
At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on “Info,” clicking the pencil next to the field you’d like to edit, making your change, and then choosing “Apply.”
Google My Business Photos
According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.
Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files.
Not sure how many pictures to add — or what they should be of?
Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing.
Your profile photo is what appears when you upload new photos, videos, or review responses.
Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging.
Google My Business Videos
You can also add videos. Videos must be:
30 seconds or shorter
100 MB or smaller
720p resolution or higher
Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don’t worry if you don’t have any — unlike photos, they’re not a “must have.”
Google My Business Reviews
One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you’re thankful for their support, it also makes that positive review stand out on your listing and influences people to leave their own reviews.
Here’s a sample reply to a satisfied customer:
Thank you for your business, [name]! We’re so glad you enjoyed (product, e.g. “the blueberry pie”) — it’s one of our favourites, as well. Hope to see you back at [business name] soon.
You should also respond to negative reviews to show you take them seriously and placate the unhappy buyer. But make sure you’re extremely courteous — attacking them back will only make you look unprofessional and their review more credible.
Thank you for the feedback, [name], and I’m incredibly sorry (product/experience) did not meet your expectations. (If you’ve made a change, mention it here — e.g., “We’re now double-checking orders to make sure everyone gets exactly what they asked for.”) If you’d like to come back in, we’d be happy to give you [product] on the house. In any case, thanks for your business, and I hope we can do better next time.
Google My Business App
Google My Business is also available in app form for both iOS and Android.
You can use the app to:
Update your business hours, location, contact information, and description
Post statuses and pictures
View search insights
You cannot use the app to:
Delete your business listing
Change its settings
Give ownership of the listing to another user
Google My Business vs. Google Places for Business vs. Google+
If you’re confused about the many names and options for managing your Google presence, you’ve got a right to be. Google Places used to be Google’s tool for owners to manage their business profiles, but it was retired in 2014. Now Google My Business is the central hub to manage how your business appears on Google Search, Maps, and Google+.
So, what’s Google+? It’s Google’s social network (the closest example is probably Facebook). You can join or start Communities — public or private groups organized around a theme, like Knitting — and follow or create Collections — think Pinterest boards.
A Google+ account for your business lets you interact with niche groups and post pictures and updates. In other words, it’s like a Facebook page for your business. You can access your Google+ account from your Google My Business dashboard (but a Google+ account isn’t necessary to have a GMB account).
Here’s the TL;DR:
Do you need a Google+ account? No — and if you’re short on time, it might be better to focus on other marketing and/or social media channels.
Do you need a Google My Business account? If you’re targeting local customers, I highly recommend it.
First I have to ask. Is Cartflows cheaper than Clickfunnels? The cost of Cartflows is $299 (£240) per year. Clickfunnels is $97 (£78) per month or $1,164 (£930)/year for the basic plan. And it costs $297 (£237)/month or $3,564 (£2,850)/year for Clickfunnels full package plan. So the simple answer is yes.
What You Will Learn In This Post
→Landing page. What is it?
→Sales page. What is that?
→A sales funnel?
What is a landing page?
A landing page in the digital marketing world is basically a “single web page” that is designed for marketing or advertising purposes.
A landing page is also referred to as a static page, lead capture page, destination page, and I’m sure there’s a few other terms that you’ve probably heard of.
Typically a landing page is used to quickly put a single page or standalone offer together for something that is free of value in exchange for your email address.
What do these landing pages usually have on the page?
Clear Headlines Describing The Offer.
Many times they will remove the navigation menu to keep the page as clean and distract-free as possible.
Email Opt-in To Claim The Offer.
Video or Text explaining more about the offer.
Also, Landing pages usually have an exit pop-up to give the users one last chance on accepting the original offer before they leave the page.
Do you have any landing page examples?
Sure, here is a few examples so you can get an idea of what they can look like.
3.) AirBnB The King of home rental also has a well done landing page.
If you want to see more examples, google something like “best landing page examples” to see many other websites with landing page templates and examples.
What is this sales funnel shit you speak of?
Easy now, enough with the potty mouth.. Well, what is a sales funnel? A sales funnel is the buying process that businesses lead customers through when purchasing products or services.
A sales funnel is made up of several steps or stages. which differ depending on the particular sales funnel type.
What are some examples of sales funnel types?
A Squeeze Page Funnel
Live Demo Funnel
Lead Magnet Funnel
Auto Webinar Funnel
Product Launch Funnel
Alright! I think we have a couple things out of the way with sales funnels and landing pages. Let’s take a deep dive into Cartflows & Clickfunnels and look at them individually and then together to see what we come up with.
What is Clickfunnels?
Clickfunnels is a user-friendly all-in-one drag-n-drop sales funnel builder & page editor. Instead of having to connect hosting, connect an email auto-responder, use complex software to build a membership site, stitch together pages, etc.. you have everything right inside Clickfunnels. They give you pretty much everything you need to market, sell, and deliver your products online.
Who is Clickfunnels for?
B2B Lead Generation
Local Small Businesses
What features does Clickfunnels have?
Actionetics – Send emails from within your clickfunnels account.
Backpack – Create your own affiliate program if you want others to promote your products or services for a commission.
Ability to easily integrate 3rd party autoresponders
Can integrate with Clickbank, Jvzoo, Paypal, Warrior Plus
Funnel Marketplace – A lot of high converting sales funnel templates
Russell Brunson’s knowledge & charisma and One Funnel Away Mindset.
Share Funnels – Easily share a marketing funnel with someone you know
Drag-N-Drop Page Builder
Large community of like minded people
How much does Clickfunnels cost?
They have 2 options one is $97 (£78) per month. The other option is $297 (£237) per month. But first, you can just sign up for the Clickfunnels free trial.
$97 (£78) Monthly
20 Funnel Limit
100 Page Limit
3 Custom Domains
14 Day Free Trial 14 Day Free Trial POPULAR
Unlimited Monthly Visitors
Build Unlimited Funnels
Build Unlimited Pages
Create your own affiliate program
14 Day Free Trial 14 Day Free Trial POPULAR
What is the difference between the two clickfunnels pricing packages?
The main difference between the $97 (£78)/month plan and the $297 (£237)/month plan is the number of funnels & pages you can create and the number of visitors per month.
With the $97(£78) per month plan, you can have upto 20 funnels, 100 pages, and 20,000 visitors per month.
Where as the $297 (£237) per month plan practically everything is unlimited except the number of magic social contact profiles you can have which is limited to 100,000.
Also with the $297 (£237) per month plan you get Actionetics (Email Auto-Responder) and Backpack (Create Custom Affiliate Program).
Unfortunately, you don’t get Actionetics with the $97 (£78) per month plan. So you need to use and connect a 3rd party email auto responder.
What are the pros of Clickfunnels
Everything Under One Roof
Drag-N-Drop Page Builder
Russell Brunson – Genius Marketer that wrote 2 amazing books Dotcomsecrets & Expert secrets. And has tons of other trainings
Funnel Marketplace – High Converting Funnels
If your an affiliate marketer they have an excellent affiliate program and affiliate training bootcamp.
What are the cons of Clickfunnels
It’s a little expensive
I wish Actionetics came with the $97 (£78) plan
With clickfunnels I don’t really have any cons beside it’s a little expensive and there is a learning curve but that’s like anything. Get a new phone and you have to learn all the new features.
Overall, clickfunnels is one awesome software for promoting and selling your product or service.
What do I need to sign-up for Clickfunnels?
You need a domain which I usually go to Ionos or Namecheap to buy my domains. Then you just need to sign up for a free trial.
What is CartFlows and is it the cheaper alternative to clickfunnels?
Cartflows is a wordpress plugin that works with woocommerce and works with popular page builders to make beautiful sales funnels.. And according to builtwith, there is 22,674,100 active websites using wordpress and roughly 3 million of those websites are using woocommerce.
With CartFlows WordPress plugin you can easily turn your Woocommerce website into beautiful sales funnels that have 1-click upsells, customize checkout pages, upsells/downsells, and more.
You can use page builders like Elementor, Beaver Builder, or Divi Builder. I personally LOVE Elementor.
Who is CartFlows For?
Like Clickfunnels, CartFlows is perfect for everyone from beginners to advanced in many industries from..
B2B Lead Generation
Local Small Businesses
What features does CartFlows have?
Integrates with 3rd party page builders like elementor, beaver builder, and divi builder
Done for you sales flows
Quite a few templates to choose from and more will be released
Owners Sujay Pawar & Adam Preiser will have extensive training
A/B Split Testing ( coming soon)
Cart Abandonment (coming soon)
Analytics & Tracking
Countdown Timers (coming soon)
Checkout Custom Fields
Use any payment gateway for woocommerce
1-click upsells supported by Stripe & Paypal
How much does CartFlows cost?
CartFlows Pro is $299 (£240)/year
Unlimited Carts & Flows
One Click Order Bumps
Top Notch Support
Analytics & A/B Testing
Try It Free – 30 Day Full Refund Guarantee Flows and HoesPOPULAR
What do you get with the CartFlows Pro Plan?
Unlimited Carts & Flows
Enhanced Woocommerce Checkout
Checkout Fields Customizer
One Click Order Bump
One Click Upsell & Downsell
Top Notch Support
Amazing User Community
Great Documentation & Video Tutorials
Analytics & A/B Testing
SkillJet Training Academy
What are the CartFlows pros
You can try it risk-free for 30-days
Awesome Value at $299 (£240)/year
Owners Sujay & Adam make excellent products and they listen to the users to make it as good as possible
Training for everything
What are the CartFlows cons
It doesn’t integrate with shopify
I don’t really have anything negative to say about Sujay and Adams new baby, CartFlows. I mean they are the new kids on the block of sales funnel software. So they’re not really as established as clickfunnels. But watchout, 2019 could be a big year for CartFlows.
To be able to have everything that Clickfunnels has, do you have to buy anything else to make that happen?
Yes. You need web hosting & a domain. Hosting can cost you anywhere from $4-12 (£3-9) month. And usually, a domain can cost anywhere from .99 cents – $20 (Free -£15).
Conclusion: If you took the basic Clickfunnels plan compared to Cartflows plan, you could use Cartflows and do what Clickfunnels can do and save about $700 (£560) per year.
Some people will justify the extra cost of Clickfunnels to have everything under 1 roof. And it taking a little less technical effort. So if you want everything under one roof and aren’t has technically capable, use Clickfunnels. If, you are familiar with WordPress and Woocommerce go with Cartflows. Also, keep in mind, with the extra savings using Cartflows, you could take that money and hire someone to set it up how you want. Example, if you planned on having a sales funnel software for 2 years. That would be $1400 (£1120) savings if you used Cartflows. You could put that $1400 (£1120) towards whatever is your weakness, whether it be design, SEO, or the technical set-up.
GETRESPONSE — Opt-in Email Marketing Tool -FULL PROS AND CONS
I have had people ask me these questions few times. I guess this is the reason you are here as well
What exactly is Getresponse?
Does it have all the functionality I need for my email marketing campaigns?
What’s the pricing like?
Is it as good as other auto response platforms like Aweber and MailChimp?
Autofunnel. What is it?
Can Getresponse replace my existing CRM tool?
How easy to use is Getresponse?
Read on to find out the answers to these questions. Along with a summary of all the pros and cons of Getresponse. If you find the review useful, please feel free to share it or leave a comment.
I have decided to try and answer those questions to the best of my knowledge. I do love hearing from you guys, so please leave a comment below and by all means share it. If you know some one who will benefit from it.
Let’s start with the basic…
Getresponse What is it?
Getresponse is an email marketing app that allows you to:
send newsletters you’ve created to the subscribers on your mailing list
automate a series of emails to your subscribers via the use of it’s ‘autoresponders’
capture data and import and host a mailing list onto it
analyse statistics related to your email marketing campaigns and view – open rate, click through, forwards etc.
In 1998 Getresponse was launched; and according to the company, 350,000 people like yourself and businesses do their email marketing on this platform.
In addition to email marketing, it also provides landing pages, automated sales funnels. Customer Relationship Management (CRM) functionality and webinar hosting.
Getresponse’s feature set has evolved quite a bit recently. Almost at the point of becoming more of an ‘all-in-one’ marketing solution.
Basic — starting at £11 per month to send an unlimited number of emails to up to 1,000 subscribers
Unlimited landing pages
Forms and surveys
Essential — starting at £37 per month for up to 1,000 subscribers
Everything in BASIC and more:
Unlimited landing pages
List building funnels AUTOFUNNEL
Sales Funnels AUTOFUNNEL
Webinars (max 100 attendees)
Work together (3 users)
Professional — starting at £75 per month for up to 1,000 subscribers
Everything in PLUS and more:
Contact scoring & tagging
Webinars (max 300 attendees)
Webinar Funnels AUTOFUNNEL
Work together (5 users)
Enterprise — starting at £1,199 per month for lists exceeding 100,000
Everything in PRO and more:
Dedicated IP address
Single Sign-on (SSO)
Webinars (max 500 attendees)
Email campaign consulting
The more subscribers you add your list, the higher the monthly cost. At the top end of the scale. You can expect to pay £340 (Basic), £379 (Essential) or £440 (Professional) to host a list of 100,000 subscribers.
With the “Enterprise” plan, the exact pricing depends on requirements and list size. You’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing. If you have any interested in the “Enterprise” plan.
If you pay upfront for 12 or 24 months of service, you’ll get a significant discount (18% and 30% respectively). These are considerably more generous than most competing platforms.
Key differences between plans
There are differences between the ‘Basic’, ‘Essential’ and ‘Professional’ plans from my point of view, these or the key ones:
Landing pages – These are only available on the ‘Essential’ plan or higher.
CRM – on the ‘Essential’ plan or higher, Getresponse provides a customer relationship manager albeit a basic one. It’s better than not having it all.
Split-testing — this feature in my opinion a very important one is only available on the ‘Essential’ or higher plans.
E-commerce – If you want to get all the features of the Getresponse e-commerce tool (which allow you to sell products). You need the ‘Essentials’ plan or higher.
Webinars – webinar attendees are capped for the ‘Essential’, ‘Professional’ and ‘Enterprise’ plans at 100, 300 and 500 respectively. It’. not at all available on the Basic plan.
Users – on the ‘Basic’ plan you can only have one user account; you get 3 on ‘Essential’, 5 on ‘Professional’ and 10 on ‘Enterprise’.
How does Getresponse pricing stand up to that of its competitors?
If you are happy to use the entry-level ‘Basic’ plan. It is an l whole lot cheaper than those provided by many of its key competitors. Especially if you have a reasonable number of email addresses on your database.
For example. If you have a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of emails per month to, you’ll find that hosting it with Getresponse costs £49 per month.
£3 per month cheaper than Aweber
£8 per month cheaper than Mailchimp
£66 per month cheaper than Campaign Monitor
MailChimp offers narrower pricing bands. So depending on the size of your list, it might sometimes represent a cheaper option (slightly) than Getresponse. I just thought it was best to point that out to you.
When comparing the smaller database end of things, Getresponse’s pricing is quite competitive too. You can host a 1,000 email database for £11 a month with Getresponse, compared to £23 with Aweber; and £46 (unlimited send) on Campaign Monitor.
Mailchimp’s as the same monthly fee for hosting list up to 1,000 subscribers in size is the Getresponse’s.
Two things to be aware of on the pricing front:
Some competing providers (notably MailChimp) offer free accounts for users with a small number of records. But these do not offer the full range of features that you get on a paid plan.
If you are prepared to pay upfront for 1 or 2 years. You can take advantage of the substantial discounts that the other competitors don’t provide yet.
In the pricing department Getresponse is pretty competitive. What about the features?
Getresponse’s Key features:
Comperered to other email marketing tools, Getresponse’s is one of the most comprehensive feature set available.
Getresponse provides all you will need from an email marketing platform. From list hosting, templates, autoresponders, analytics and so on. As I mentioned earlier, Getresponse has been recently expanding its features. It is at the point where it has become an all-in-one marketing and e-commerce solution.
The question is. Does this make Getresponse a jack of all trades and master of none? Let’s try and find out by looking closer into its key features?
Autoresponders are e-mails that are sent to your subscribers certain times determined by you. You can set them up. So that immediately after somebody signs up to your mailing list, they receive a welcome message from your business; a couple of days later they could receive an email of valuable content, then a sale pitch. Three weeks later they could receive an email letting them know about your Webinar. And so on.
Getresponse’s key selling point is its autoresponder functionality — it provides some of the most comprehensive autoresponder functionality available.
You can send either action-based or time-based messages, and action-based messages can be triggered by user actions. Time-based options include cycles such as the example above, or information, for example:
subscriptions to particular lists
changes in contact preferences
completed transactions / goals
changes in user data
Marketing Automation is their new autoresponder functionality which was recently added to Getresponse.
It is very similar to Flow Builder in ManyChat , which allows you to create automation workflows using a drag and drop builder — you basically set up an ‘automation flowchart’ that tells Getresponse what to do if a user opens a particular offer, clicks on a certain link etc. SO Awesome!
This kind of functionality goes much further in comparison to other traditional autoresponders out there. Make it easier to visualise your campaign much more easily
I’d suggest taking a look at Getresponse’s video overview for Marketing Automation, below.
You get a great range of analytics and reporting options in Getresponse. All the basics of course — open rate, click-through, unsubscribe rates and so on — there are some very nice little features that are worth a mention, namely:
email performance comparison — you can really easily compare the performance of two email side-by-side.
’email ROI’: add some tracking code to your post-sales page, you can find out how effectively (or maybe not so effectively) your email campaigns are making sales, and work out your Return On Investment (ROI) in email marketing.
Information per-user — click on one of your subscribers and see where they signed up from, where they’re located and see which emails they had opened.
‘metrics over time’: you can find out exactly when most of your subscribers take action on your emails, and time your future mail-outs based on this information
‘one-click segmentation’: identify people who did not engage with the email that you sent and put them in a segment of subscribers which you can then email again with a new version of the original email.
Other platforms offer some similar functionality (around sales tracking in particularly) but Getresponse’s reporting tool is definitely one of most fully-featured out there.
This tool in my opinion makes is Getresponse stand out above the rest is its split-testing functionality.
It is much more comprehensive than several of it’s competitors provide, it allows you to split test up to five different emails against each other.
Campaign Monitor allows 2
Mailchimp allows 3 (on its cheaper plan – more are available on the ‘Pro’ feature, but at a cost of an eye-watering £156 per month on top of the standard Mailchimp monthly fees)
Aweber allows 3
So, if split testing is important to you, than you should be paying particular attention to Getresponse.
Getresponse email templates:
When it come to email template I can’t say Getresponse is up there with the best of them.
There are so many templates to choose from, at my count, well over 500 — and they are in easy-to-understand categories, pretty straightforward to find a good point to start from, but you will need to do some editing until you are happy with the design.
The templates are very customisable – you can change fonts, layouts and photos easily using the controls provided; and of course there is nothing in the world stopping you from simply designing your own HTML email template and importing the code.
One thing I have to point out regarding Getresponse’s templates is the RSS-to-email application options isn’t that great (only 11 templates are provided – well short of the 500 or so available for regular newsletters!)
If you’re unhappy with the templates provided by Getresponse, there’s always the option of buying a template from a third party supplier such as Theme Forest (or coding your own).
Responsive email designs
Getresponse is better than most similar products when it comes to displaying a responsive preview of your e-newsletter – hitting the ‘mobile preview’ button and you get an instant snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can ‘flip’ the smartphone preview around so that you can preview what your email looks like when the screen is used in either portrait or landscape mode.
Web fonts in Getresponse
I would to see Getresponse start having support for web fonts — there are only the usual suspects, only ‘web safe fonts’ can be used (Arial, Times New Roman, Georgia, Trebuchet etc.) in email created with Getresponse.
This help emails to be displayed consistently across most email programs (Thunderbird, not one of them) — but emails tend to start looking a bit boring than they otherwise could.
Given the major email clients’ increasing support for web fonts, it would be nice to see Getresponse allow users to incorporate them into their HTML emails. Hopefully soon, as some of it’s competitors are doing so to some extent
(Mailchimp and Campaign Monitor are two examples of products which facilitate web font usage – the fonts included in Mailchimp are not the best at all, my point of view, you might as well stick to the web safe ones!).
Landing page creator
Using landing pages when advertising online will usually generate much more leads, rather then sending them to your website page. Using an attractive squeeze page, showing clear information and a beautifully designed capture page will do wonders.
Getresponse landing page creator (and one that’s mobile-friendly) is something very useful, you will find that many of its competitors don’t have that option.
Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tools like Unbounce or Instapage.
You can use WordPress, but that means you will have to learn whole new system and platform (I can help with that if you would like me to set one up for you)
MailChimp recently introduced some landing page functionality but it is yet to become anywhere close to Getresponse’s.
But on a sad note — as with most of Getresponse best features — this feature is only available on the ‘Essential’ plan or higher; Silver lining? You can buy Landing Pages as an add-on for an extra £12 per month.
Even though you need to have a more expensive plan to access the landing page functionality, it’s an excellent feature, to have included bundled in a software that is essentially an autoresponder.
Walkthrough of Getresponse landing pages
Getresponse recently introduced the ability to host webinars on the platform.
A well known lead-generation tactic is offering webinars, so it’s extremely appealing to have your email database and your webinar tool under the same roof.
The pricing is also very attractive in comparison to other well known webinar options. For example, Gotowebinar,is one of the leading webinar services and they charge £77 per month to host webinars with up to 100 attendees.
You can actually do the same — and much more with Getresponse for as little as £37 per month.
The attendee limits in Getresponse ‘Essential’ plan allows you to host a webinar with up to 100 participants; the ‘Professional’ plan’s cap is 300; and the ‘Enterprise’ plan’s cap is 500.
There are webinar features in Getresponse that is worth flagging up as being particularly useful are:
the fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Having a webinar functionality sitting in your e-marketing arsenal is potentially a very useful feature to have and its inclusion as a feature, gives Getresponse a very significant edge over its key competitors, particularly that you can link it in with a built in CRM tool.
One of the most frustrating aspects of using many well-known CRM tools is the need to export data to CSV and back into your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool into your CRM to add leads to it).
So when I saw Getresponse recently introducing a new CRM feature into their plans I was intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to perform rather basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game — a bit — on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your site that they completed a form on;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and based on the action they took with regard to that email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some BIG things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a record of the communication in the contact’s history.
There is currently no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact activity — the actions they’ve taken (open, clicks etc.) with regard to previous e-newsletters that you’ve sent them are not displayed.
To see this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming.
You should just be able to add a deal directly to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is rather half-baked (and this may be reflected in the fact that the feature has recently been renamed ‘Simple CRM’).
But that said, it’s a new feature and the stuff it can do on the automation side is impressive. I’m hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Autofunnel is Getresponse’s newest feature and represents departure for the product. This is because — to a point — it turns Getresponse from being an email marketing platform into something of an e-commerce platform.
The idea behind Autofunnel you don’t to leave the Getresponse environment to do the following things:
Create product catalogue
Create and launch Facebook ad campaigns
Design landing pages
Add subscribers to an autoresponder cycle
Drive users to sales pages (also created in Getresponse)
Take payment for products
Send abandoned cart emails if necessary
Getresponse aims to provide you with an easy way to create sales funnels without the need for any other tools at all being necessary (other than a payment processor — Paypal, Stripe etc.).
If you like, Shopify, Bigcommerce and Etsy can all be easily integrated within this feature.
I haven’t tried this functionality end-to-end yet as it’s a very new feature. My best geuss is that as an e-commerce solution, Getresponse isn’t going to outperform big-hitters like Bigcommerce or Shopify in to much of am hurry. I have to say it’s definitely an interesting new feature and it will be interesting to see how it develops, and what the take-up is ultimately like.
Data management and deliverability
There are two way you can add subscribers to your mailing list: a ‘single opt-in’ or a ‘double opt-in’ process (I always use a double Opt-In Method)
A single opt-in process, is when the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email with a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the number of subscribers on your list.
A double opt-in process is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing only real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach — this is not the same with all competing products. So a double thumbs up for Getresponse for being flexible on this.
Data capture and forms
There are two ways to use forms in Getresponse — you can either add a HTML form which you style yourself, or you can design your form in Getresponse (picking from a decent range of templates and tweaking them to match your site design).
You’re probably thinking that all this sounds quite good — but to be honest, I think there’s a LOT of room for improvement with regard to Getresponse form templates.
Additionally, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display ‘intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself; and for popups I connect my Getresponse to a growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the pages I want).
According to Getresponse customer support, the company is working on improving the forms so that they are mobile-responsive, but I don’t have a precise timeline to share with you on this yet — I’ve been told that the improved functionality is coming ‘this year’ (2019) but not the month.
It’s a definite ‘could-do-better’ here — given some of the impressive and innovative features on offer from Getresponse (such as webinars, CRM and Autofunnel), it’s remarkable that they can’t make a few forms behave nicely on a smartphone…
Data segmentation options
One of the things I like most about Getresponse is the way you can send to (or exclude) multiple segments of data at once. This is not the case with some of Getresponse’s key competitors, including MailChimp and Aweber.
For example, say you have a mailing list in Getresponse that you’ve divided up into four segments:
With Getresponse it’s really easy to message A, B and C all at once (you just tick three relevant checkboxes). You could also message B and C and exclude D.
Not only can you message/exclude multiple segments at once, but you can also do the same with individual lists — for example, if you had three separate mailing lists on Getresponse, but you could also mail individuals across all three of them.
This sort of flexibility marks Getresponse out from its competitors — of the similar products I’ve reviewed to date, only Campaign Monitor offers a similar level of flexibility (but this comes at a much higher price).
This flexibility possibly one of the biggest arguments in favour of using Getresponse over key competitor Mailchimp, which doesn’t unlock advanced segmentation features unless you are on its very expensive ‘Mailchimp Pro’ plan.
The email deliverability rate — the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email marketing providers are that transparent about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to take the company’s word for this, but assuming it’s true, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse ‘Professional’ or ‘Enterprise’ plans.
Although I have not encountered any deliverability problems using the cheaper plans without DKIM, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
User-friendliness / interface
On the whole, Getresponse is pretty straightforward to use.
It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how its interface stacks up against those of its competitors, I would argue that Campaign Monitor is a little bit more user friendly, and that the Mailchimp interface is slicker (although one that makes finding certain functionality a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and move them around an e-newsletter, in practice it is a bit clunky to use and can lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a very useful tool — it’s just that the implementation of it could be rather better.
Up until very recently Getresponse customer support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support.
To be fair, most similar e-marketing platform providers only offer these two channels – if phone support is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review here).
And the email support provided by Getresponse is available in 7 languages, which is commendable. These are: English, Polish, German, French, Spanish, Russian and Portuguese.
In terms of the quality of Getresponse support, I’ve not had to use it very often (a good thing) but when I have, I’ve found it to be a bit of a mixed bag (less of a good thing).
Some of the live chat support I’ve received has been excellent, and I haven’t had to wait very long at all to chat with an agent. My experience of email support hasn’t been quite as good — more to-and-fro has been necessary to get my queries addressed properly.
But overall, I’ve been happy enough with the quality of support. As with a lot of support desks, it will often boil down to who you get on the day.
Getresponse represents one of the more cost-effective ways to host and communicate with an email database; it’s priced pretty competitively in its marketplace.
It’s also one of the more interesting products of its kind — in that it provides email marketing, automation, landing pages, e-commerce, sales funnels, some CRM functionality and webinars all under one roof.
It’s hard to think of any competing product that offers this ‘all round’ proposition, and it’s what continues to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse definitely need to be made however, particularly where the email designer is concerned; its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture forms too, particularly for users wishing to display them on mobile devices.
All in all though I rate Getresponse highly — you get considerable bang for your buck with this product.
Here is my summary of the pros and cons of using Getresponse overall:
Pros of using Getresponse
Excellent marketing automation options.
So long as you are happy to use a ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
The discounts you receive when paying upfront for one or two years of service are very generous — you’ll be hard pressed to find similar reductions in costs from key competitors.
The new ‘Autofunnel’ feature is potentially useful for merchants who want to manage all aspects of their e-commerce activity under one roof.
Its webinar functionality is a USP — something that is not offered by any similar products.
Similarly, the CRM functionality is fairly unique amongst competing for products (although it does need to be developed considerably before Getresponse can be considered a true replacement for a CRM tool).
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters you send.
It offers a good approach to data segmentation — it’s more flexible on this front than many competing products, especially MailChimp.
Allows you to add subscribers to a mailing list on both a single-opt-in and a double opt-in basis.
send responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
Useful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
Most beginners who get into affiliate
marketing are often torn in different directions. When they stumble across
ClickBank and see that the top affiliates are making six figures, they eagerly
want to be a part of the ‘movement’ but are often at a loss as to where to
ClickBank for the most a digital
marketplace… and on the surface, it seems very simple and straightforward. All
you need to do is promote their products and you’ll make money when someone buys
through your link.
Simple in concept, until you try it and
discover that getting people to buy is not easy at all. There’s a lot of work
that goes into it.
The key to succeeding with ClickBank is to
build a group of followers who like you, trust you and are willing to buy
from/through you. This is the ‘secret’ that no one wants to talk about.
Dropping your affiliate links here and
there with no real plan will rarely get you sales. You might get the occasional
sale, but that’s just a fluke. You need to focus on just ONE proven method and
go deep with it till you see results.
In this article, you’ll discover 5 ways to
promote ClickBank products. Choose one method and go all out with it. Once you
start making good money, you can scale up and if you hit a ceiling, you may try
the other methods and so on.
But make no mistake here – you must focus on just one in the beginning.
1. Niche Sites
This is the most
common method of promoting affiliate products. It’s used to promote everything
from Amazon items to even marketers selling proprietary products through their
own ecommerce store.
Having your own
blog or niche site will allow you a lot of flexibility to not only build a
tribe, but also promote a variety of products that can be both digital and
Of course, you’ll
need to know the mechanics of building a site using WordPress. You’ll need a
working knowledge of search engine optimization (SEO) and so on.
As you can see,
there are many moving parts and you’ll need to learn them all and execute well
before you can see sales. All efforts will pay off if you do it right. The best
authority sites are making six and even seven figures a month.
Start small and scale up.
Video marketing is
much easier than building niche sites. The catch here is that you’ll need to be
constantly making videos and trying to get your videos ranked.
The link in your
video description should ideally point to an opt-in page that offers a freebie
in exchange for an email address. This will allow you to build a list of targeted
people that you can market to over and over again.
People who are
camera shy may not wish to do video marketing. But this is a fear that can be
overcome when you force yourself to do several videos. Over time, it’ll become
second nature to you.
The upside to video marketing is that it’s more visual and since you’re on YouTube, you’ll have access to millions of visitors. The downside is that you’re on YouTube and if they decide to shut down your channel, your business can go belly-up overnight.
are a fantastic way to build a tribe of loyal followers. It’s easier than niche
sites, more personal than video marketing (since you can engage with others)
and it also allows you the option to share content and videos, etc.
If used together
with a niche site, you’ll be able to really ramp up sales. The key to
succeeding with Facebook groups is to keep things entertaining, share a ton of
useful information, and occasionally plug a product and tell your group how
useful it is.
Facebook live videos can also be used to drum up interest in the product as you explain what they’ll find inside, how the info helped you, and so on.
simple. All you do is post pictures… and now Pinterest allows those images to
have affiliate links. Ideally, those links should point to an opt-in page so
that you can build a list.
The downside to Pinterest
is that not all niches are suitable for it. Since most of the crowd on
Pinterest tends to be women, you’d do well promoting products that women love.
Products on ClickBank that targets women’s weight loss, juicing, women’s self-defense, etc. are all suitable. You just need the right images that grab attention and you’ll be able to capture sales through Pinterest.
All the methods
above are free methods. Well, not entirely free since you’ll be spending your
time, and time is money – but you get the point.
however, is real money that you’ll be spending. While highly effective, you’ll
need to have knowledge about tracking links, calculating your ROI, customer
value, conversions and so on.
Besides these, you’ll
also need to be adept at using the paid traffic platform and complying with
their list of rules that can be a mile-long. It can get tricky and you’ll need
to really get the hang of it to make paid traffic work.
Initially, it’s inevitable
to lose some money. In fact, when testing out campaigns and products, even the
most experienced marketers lose money until they find a winning campaign that
makes them recoup their losses and make profits several times over.
It can be done,
but you need the know-how, patience and of course, the budget. If you’re a beginner,
and paid traffic takes your fancy, do be cautious and go in with both eyes
open. The good news is that once you get good at it and can make it work, you’ll
never look back.
These 5 methods
are enough to make you a solid income with ClickBank. You don’t even need all
5. Just specializing in one can take you to 4, 5 or even 6 figures if you do it
So, get started today and keep going until the sales start trickling in, and finally, it’s a downpour. Time to make it rain!
My mentor and I are offering 4 days of free training in Affiliate Marketing. This is especially for the complete beginner. Click the button to find out more.
One of Murphy’s
Laws states that, “If there is a wrong way to do something, then someone will
While funny, it is
true… and thousands of beginner ClickBank affiliates make several cardinal
mistakes when trying to promote infoproducts. Their efforts yield no fruit and
after a while, they give up and assume that online marketing and ClickBank is a
The truth of the
matter is that many of these pitfalls can be easily avoided if you only knew what
or where they were – and this article is going to tell you exactly what you need
1. Choosing the wrong product
One of the biggest
mistakes that affiliates make is choosing a product blindly just because it’s
on the bestseller list. If you’re a beginner and you see a product in the ClickBank
marketplace with a high gravity, that means it’s selling well and many
affiliates are making bank with it.
Here’s what they
don’t tell you – these affiliates are very experienced and the market is very
competitive. Since you’re new, you’ll not have the skills to compete in such a
saturated market… yet.
You’re better off digging
through the listings looking for promising products that are not on the bestseller
list. This advice may sound contrary to whatever you may have heard but rest
assured that every bestselling product started off with a low gravity before sales
Look for a product that has an attractive sales page and persuasive sales copy. The sales page should intrigue you and make you feel like you want to buy it. Compare it with similar products on the bestseller list. Can the new one that you’re looking at hold it’s own against the competition? If yes, go for it.
2. Unethical products
This is especially
prevalent in the health niche. There have been products about improving your
vision, how to grow taller and other ridiculous claims that are all hype and don’t
deliver on their promises.
When customers send
in complaints after purchasing these digital piles of rubbish, ClickBank will
remove these products from the marketplace. If you’ve built a website promoting
these products, now all your links will be broken and sales will come to a
So, you’re better
off choosing reputable products that don’t make pie in the sky claims. Not only
will they be around for a long time, but your tribe will thank you for
Wait, what? A
tribe???… Read on.
3. Not having a ‘tribe’
A tribe is
basically a group of people who like, trust and follow you. You can build a
tribe through a blog or with a video channel, Facebook group, etc.
The premise is
always the same. You are viewed as an authority and people trust what you say.
This can only happen if you share information that helps them solve their
problems and achieve their goals.
neglect to build a tribe. They blindly run advertisements, or make low-quality
videos hoping to rank for a few search terms that may occasionally pick up a
While this can
happen, because even a blind pig stumbles upon an acorn every now and then… it
is not a recommended long-term approach.
You’ll want to set
up a blog or video channel or some group where people can congregate and consume
the content that you’re putting out. The more content you offer, the more
loyalty you’ll get and they’ll be more likely to buy what you recommend.
Digital products usually
need more convincing than tangible products, especially in niches that are not
in the ‘make money online niche’. So, build your tribe and convince them that
the products are worth getting.
4. Not building a list
This is probably
the biggest flaw of the lot. Most beginners are looking for easy solutions.
They just want their affiliate hoplink to directly link to the offer. That helps
them avoid the hassle of setting up an opt-in page (bridge page), a freebie, an
autoresponder and so on.
“Gasp! So many
moving parts! I just want to make moneyyyyy!!!”, the newbie exclaims.
And yet, everyone
and their grandmother is saying that the money is in the list – and that’s
because it is. Decisions, decisions.
While setting up an
opt-in page with the autoresponder and free download are a few extra steps that
require more effort come with the inevitable learning curve – it’s these steps
that make all the difference.
A visitor who
lands on your YouTube video may go from your link straight to the sales page of
the offer you’re promoting, spend a minute on it and disappear off to Netflix.
That will probably be the last you see of them.
are extremely short these days. If the link pointed to an opt-in page, the visitor
would have been tempted to leave his email for a free download.
Now you’d have
captured his email and can market to him over and over via email. It doesn’t
matter if he has flitted off to Netflix or Pornhub. You have him by the… email.
You know what they
say – it takes several ‘contacts’ or exposures to the same offer before someone
buys it. Being able to market to the same people repeatedly will improve your
chances of making sales… and as your list of subscribers grows, your rate of
success will improve exponentially.
To conclude, always
remember to study the offer well before promoting it. Also make sure it’s an ethical
offer. Then build a tribe… and create a list from that tribe.
If you get these 4
pointers down, it’ll just be a matter of time before you catch up with the big
players and you’ll be able to promote the bestselling products and still
compete effectively against the rest. That’s a cool place to be.
What to Look for Before Promoting a ClickBank Product
The ClickBank marketplace has thousands of products and even more affiliates. Despite the attempts to sort the products by categories and through metrics, there ís no denying the fact that the sheer number of products on the platform makes it similar to the Wild West, with some unruly e-characters running loose. The beginner who is trying to separate the wheat from the chaff will need to have all his wits about him/her to figure out which are the products worth promoting, and which should be avoided like the plague. Below you’ll find 10 questions you should ask yourself when trying to ascertain if you should promote a ClickBank product. Just asking these questions before deciding will help you make an informed decision.
1. What is the commission rate?
Of course, it’s mostly about the amount of money when promoting products! No sin in that. When choosing a product, ideally it should pay you at least 50% commission per sale. Most ClickBank products offer that and some go up to 75%. The low cost of delivering the downloads allow the vendors to offer such high commission rates. So, pick a product that pays you what you’re worth. Your time is money, after all.
2. Are there rebills?
While not a deal breaker, a product that has rebills will allow you to earn more in the following months if the customer signs up for a subscription-based product. You’ll get a cut of the sales for as long as the customer is subscribed. Not all products come with rebills. Some niches just do not allow for such an option. So, donít discard a product just because it doesnít have a rebill. Just make sure you look for similar products that have that option first.
3. Is the product legit?
A very important point to note. Just because a product has a fantastic gravity and is on the bestseller list does not mean that it will stay there forever. Several ClickBank products that have made bold claims and never delivered on the promises have been removed from the marketplace. Several of them were in the health niche claiming to make you taller, restore your vision, cure your diabetes permanently and so on. These unsubstantiated, hyped-up products were removed permanently because ClickBank has a reputation to maintain. And so do you. Promote legitimate products that actually help people and your links will make your sales for you, for a long time instead of suddenly dying because the product has been shut down.
4. How attractive is the sales page?
Looks matter. People judge a book by its cover. That’s how it is. A professional and attractive sales page will help boost conversions. Check the products sales page and see if it’s good, has no spelling errors and other issues that may affect its credibility.
5. Does the sales copy reel you in?
A beauty contest has a question and answer segment to show that looks are not everything. Or at least that’s the idea. This concept holds true here too. An attractive sales page is not enough. There must be substance. The sales copy on the sales page must be persuasive, tell the potential customer what the product is about, have genuine testimonials, etc. Read through it all and see if you’re tempted to buy the product. It should resonate with your niche. Compare it with similar sales pages that other products have and see if they can compete. If the sales page has a sales video, is it interesting? Is there an option to read the sales page instead of watching the video that never seems to end? Not everyone likes to watch videos. All these are pointers to be aware of.
6. Are there leaks on the sales page?
There should be no external links or opt-in forms on the sales page. You do not want the traffic you send to the sales page leaking out into irrelevant sites, etc. A vendor that has an opt-in form and builds a list at your expense is also a no-go. Once the visitor lands on the sales page, they should only have 2 options to buy or leave. That’s it.
7. Does the product fit your niche?
If you have a niche site that’s about bodybuilding, promoting a yoga course that features a female instructor is just not going to cut it. The people in the niche will have a specific mindset and image. Most of them will be into bulking and sculpting their bodies. Yoga will not be appealing. However, a guide about how to chat up women at the bar may appeal to them, because many of these guys build their body to attract women. Understanding your niche is CRUCIAL and finding a product that is suitable for them is half the battle won.
8. Compete or walk the road less travelled path?
The products on the bestsellers list are all winning products that have been proven to convert. The downside is that there is intense competition here. You could try to compete or you could look deep in the listings pages and try to find hidden gems that are not popular yet because no one has taken a chance on them. You would be surprised to know that many products in the marketplace that show a low gravity now were actually bestsellers a few years ago. So, don’t put all your faith in gravity. You could make just as much money or even more from a new product.
9. How will you be promoting it?
How you choose to promote the product will matter to some degree. If you’re using Pinterest for traffic generation, you may wish to check and see if there are boards and pins associated with the niche the product is in. There are some niches that just don’t do well on Pinterest. So, trying to promote a product from that niche will not do well for you. The same applies to paid traffic. If you’re promoting a $27 product with a 75% commission and no rebills, you may find that you barely make much money because your advertising costs are so high. This product would be better off being promoted on a niche site.
10. Are there affiliate tools?
The reputable vendors will provide email swipes, graphics, tools and information for affiliates. It is in their best interest that you do well.
If you want a review copy, contact them and ask for one and mention how it will help in your promotions. The speed at which they reply you will also be an indicator of how good their customer support is. The faster, the better.
The product research and sifting process takes time and can be a hassle. Yet, it is a very important process that you must go through in order to pick winning products, increase your sales and even discover a diamond in the rough before anyone else stumbles upon it. This is time well-spent.
Give me six hours to chop down a tree and I will spend the first four sharpening the axe. Abraham Lincoln
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